The Optimization Lab

Your own client portal · automations · AI inside

Your clients get a portal.Your team gets its hours back.

Onboarding, status updates, approvals and reporting, handled inside a portal that carries your agency's name. Build it yourself with the kit, or have us build it for you.

Your brand, your accounts, your domain. No new tools for your clients or your team.

portal.youragency.com

Your journey

  • Agreement
  • Intake
  • Your Deliverables
  • Kickoff Call
  • The Build
  • Handoff

Your deliverables, live

updates itself

  • Monthly performance reportDelivered
  • Campaign creative batchIn progress
  • New client onboardingReady for review
  • Landing page rebuildIn progress

Client asked: where is my creative batch?

The hands-on work

What it takes off your team

By hand today

Onboarding by email, then two weeks chasing access and answers.

Inside the portal

They walk a numbered journey. The portal collects it all and writes your internal brief.

By hand today

A Monday inbox full of where are we with this.

Inside the portal

A board in their login that moves as the work moves.

By hand today

Approvals scattered across email threads, with no record of who said yes.

Inside the portal

One screen, one decision, timestamped and stored.

Three ways

Same portal. What changes is who builds it.

Built For You

We build it

Tell us how you deliver today. We build your portal, train your team, and hand it over.

You want it done, and you want it done this month.

Quoted on the call

Build-Along

We guide you

You build it for your clients. We review every stage and meet weekly until it is live.

You want to own the build, with someone who has done it before.

Quoted on the call

Portal Kit

You build it

The kit, the twelve lessons, and the prompts. You build your own portal and keep everything.

You would rather learn it and own it outright.

$397 once

See what is in it

Portal Kit

Everything that lands when you buy

One payment, no subscription, nothing drip-fed. You get the whole thing the moment you pay, and what you build with it is yours: your brand, your domain, your clients, for as many of them as you like.

The kit itself

The full codebase this portal runs on. Yours to keep, change, and use for every client you ever take on.

Twelve lessons on video

Start to live, in order. Each one ends with something working on your screen, not a quiz.

The prompt library

A written prompt per lesson. Paste it into Claude Code and it builds while you read what changed.

The documents

Service agreement, confidentiality terms, SOP templates, and the runbook, written to be adapted rather than copied blind.

Fourteen days of support

Ask a person, not just the assistant, for your first two weeks. Async, answered inside one business day.

And when you are done

A portal on your own domain with your first client inside it. That is the finish line of lesson twelve.

What you will have built

Six things, in the order the lessons build them.

  • A client journey

    Agreement, intake, access, kickoff, the work, handoff. In order, and gated.

  • A deliverables board

    Your clients watch it. A webhook moves it, not a person.

  • An intake that writes the brief

    Your team reads a summary before the first call, never a raw form.

  • An AI assistant

    Grounded in your services, your stages, and each client's live state.

  • Agreements signed in the portal

    Plain English first, full terms behind, a signature record you can prove.

  • The admin side

    Who is stuck, what is overdue, what needs you today. Sorted so the top is first.

What you need before you start

  • 01A computer you can install things on, and a couple of hours per lesson.
  • 02A Claude subscription for Claude Code, which does the building.
  • 03Willingness to use a terminal. You will not write code, but this is not a no-code tool.
  • 04Somewhere to host it at the end. The deploy lesson walks you through it.

If that last one sounds like a problem, take Build-Along or Built For You instead. You will be happier.

Portal Kit · $397 once

Everything above, plus fourteen days of support. You keep it all.

Buy the Portal Kit

Not sure which one?

Tell us where the hours go

We will say which of the three actually fits. Two minutes, and the reply is from a person.

We reply within one business day.